1) Boomers are the new decision-makers. Although Boomers themselves may not need a senior living community for possibly 10 to 20 years, they have parents that need senior living today. And, generally Boomers are now making the decision for their parents or, at minimum, they strongly influence the decision by pre-screening senior living community options for their loved ones.
2) You don’t get a second chance to make a first impression. If Boomers are turned off or unimpressed by what they see, your organization is out because chances are your competitors have renovated, remodeled or built new communities that do measure up to their standards and do appeal to them.
3) Boomers like to share their experiences and opinions whether by voice, text, email, blog, or tweet. You’ll want them to speak positively about your organization so as to avoid negative publicity and to help fuel your organization’s growth.
4) Your community could lose two or more potential residents. If you lose the Boomers you’ll likely lose their parents, relatives, and anyone else to the senior living community they ultimately select and recommend to others.
It’s likely that even as you read this article there are Boomers scoping out your community ? online or in person. Will they be attracted by what they see? Does your community have a fresh, updated look and feel that Boomers will relate to and feel comfortable in or does it look frumpy, cold, or institutional? Does your community have the modern amenities and conveniences to which Boomers are accustomed and improve quality of life? That, in a nutshell, is what Boomers are voraciously seeking for their parents and ultimately themselves.
Is your community lacking Boomer-appeal? Thoma-Holec Design can help. We can quickly determine the best course of action suited to your budget and objectives. We are experienced in evaluating and assessing senior living communities and making recommendations to enhance Boomer-appeal and improve overall marketability.
Whether you engage us for a professional consultation, senior-appropriate furniture and flooring specifications, large or small renovation, repositioning, conversion, remodel or new construction project, your organization will benefit from our expertise and highly-specialized senior living interior design skills
Contact Thoma-Holec Design, LLC at 480-671-9307
or email firstname.lastname@example.org for more information or to schedule an appointment.